Online Dental Marketing ROI Effectiveness

I get asked almost everyday… “What is the best way to generate patients online?”

While the answer may vary slightly depending on what you’re doing now and what online marketing you’ve done in the past (if at all), a Forbes study says dentists of all sizes should start with internet search. Average return per dollar spent, Dollar for dollar, Local Search Engine Optimization (SEO) yields the best return on investment (ROI) for your marketing budget.

Forty-eight percent of professional marketers said that search engine optimization (SEO) was the best method for generating customers. More than one-half of marketers with budgets over $1 million agreed. If the big boys are doing it, then it’s a must for small businesses…

Most Effective Online Marketing Tactic for Generating Conversions According to US* Senior-Level Marketing Executives, by Budget Size, February-March 2009 (% of respondents)

Dental practices are changing their spending priorities in the last six months to feature more viral video marketing, SEO, and behavioral targeting. BUT! There is one vital mistake that 99% of dental practices make when working with the internet. Is that they don’t see what they like in first few months or they get to the top of the rankings and just stop the ONGOING SEO. BIG MISTAKE! As you can see in the chart below, you will begin to dive off and lose all the momentum you created the prior months. Time and time again my best performing clients are the ones that are committed to staying visible online for the longest period of time, 12+ months.

So if you’ve been ignoring the internet or are a seasoned veteran. I suggest you don’t take the ROI of the internet lightly. Right now it’s the best bang for your marketing buck. As usual if you have any questions, need help with something or just want to leave some feedback. Please leave a comment below. I’ve also developed a neat little revenue calculator for you guys, so <<click here to get access to my calculator>>

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